Researching energy consumers

+

Visit us

Office address

Fosenkaia 5,
7010 Trondheim,
Norway

Get in touch

Personal

  • Malin
  • Anders
  • Ida
  • Jonas
  • Leon
  • Øystein

Researching energy consumers

Another kind of power user

Here we are talking power users in the literal sense of the word. Nice worked with electricity supplier TrønderEnergi and TOBB, the largest Housing association in the region, to explore how the two might create a joint service.

Client

TrønderEnergi & TOBB

Year

2014

Design Tasks

Design research, strategy

Insights

The two companies were in dialogue over a possible future service agreement, where TrønderEnergi would be the preferred supplier for TOBB member households.

Our task was to conduct ethnographic research to better understand the relationships people have with their power supplier, what they valued about the service and how they might respond to changing suppliers.

We conducted a series of interviews with various households, spanning young and old, families and singles and different living quarters. In addition to speaking with key stakeholders involved in the decision making processes for housing cooperatives.

Results

The two companies were in dialogue over a possible future service agreement, where TrønderEnergi would be the preferred supplier for TOBB member households.

Our task was to conduct ethnographic research to better understand the relationships people have with their power supplier, what they valued about the service and how they might respond to changing suppliers.

We conducted a series of interviews with various households, spanning young and old, families and singles and different living quarters. In addition to speaking with key stakeholders involved in the decision making processes for housing cooperatives.