A content driven website for Innomed
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Innomed is a national initiative to foster and support innovation in the healthcare sector. It runs activities across various channels, including funding projects, organizing conferences, and developing tools for innovation. Through a content driven design process, Nice helped Innomed create a web presence that could communicate and unify all these initiatives.
Nice partnered with with SINTEF to design a new website for Innomed that aimed to clarify and structure the communication in a way that would support the organization’s core goals. We quickly learned that while Innomed known in some circles, few, if anyone, associated it with more than one of its many activities. To one person it might be synonymous with the conference, to another it might be a publication, and to yet many more, it was an unknown quantity.
A simplified structure with more clarity
Original page structure
Starting from a core model approach
Defining the core content and flows
We took a content driven approach to the redesign, first mapping out the different user groups and audiences Innomed were targeting, next defining the core content of the website according to their needs. This allowed us to greatly simplify the information architecture and give users a quicker path from point of entry to relevant information. Furthermore, this gave rise to a much more dynamic website – one that might prioritize conference information at one time of the year and guidance for project applications when nearing the deadline.